February 8, 2025

How Much Does It Cost to Install a Bioethanol Fire in the UK?

Imagine stepping into your home and being greeted by the warm, flickering glow of a sleek, modern fire. No chimney, no messy wood piles—just pure sophistication. A bioethanol fire is the statement piece that transforms any space into a luxurious retreat.

For those who expect the best—sleek designs, premium finishes, and seamless integration—quality matters. While some models start at £500, anything below £2,000 is unlikely to be EN16647-compliant, which means it may not meet safety regulations or be covered by home insurance. Let’s explore the real costs so you can invest with confidence.

The Cost of Luxury: What Affects Installation Prices?

Choosing the Right Bioethanol Fire

Freestanding vs. Wall-mounted vs. Built-in

A freestanding bioethanol fire offers instant elegance. Unbox, place, ignite—it’s that simple. No tradespeople needed, just an effortless way to add warmth and style.

For a bespoke, high-end look, wall-mounted and built-in models take things up a notch.

Can you Wall-mounted fires attach directly to the wall, offering a clean, floating effect without major construction.
Built-in fires are recessed into a wall or media unit, creating a seamless, designer finish that commands attention.

Size and Complexity of the Fireplace

Want a striking centrepiece? The larger and more complex your fire, the more specialist labour and premium materials you’ll need. If perfection is your priority, expect to invest in craftsmanship that meets your high standards.

Installation: The Fine Details That Matter

Preparing Your Space

For freestanding models, you can start enjoying your fire immediately. For built-in options, however, walls may need reinforcing, electrical adjustments, and fire-resistant materials to ensure a flawless finish.

No Flue? No Problem.

Unlike traditional fireplaces, bioethanol fires don’t require a chimney or flue, giving you total freedom in design and placement.

Media Wall Integration: The Ultimate Statement

A custom-built media wall with an integrated bioethanol fire exudes exclusivity. However, labour alone can exceed £1,500, considering the level of skill required for precise joinery, premium finishes, and smart-home compatibility.

The Price of Expertise: Labour & Materials

Hiring a Skilled Installer vs. DIY

A freestanding fire? DIY all the way. A built-in masterpiece? Leave it to the professionals. Installation can cost £1,500+, but a flawless finish that turns heads is worth it.

Location, Location, Location

In high-end areas like London and the South East, expect higher installation costs. Premium craftsmanship comes at a price.

The Extras That Elevate Your Fire

Fireplace Surround or Hearth: A Finishing Touch

A hearth isn’t required for heat, but it can be the final flourish. Choose from marble, sleek stone, or custom wood panels to complete the look.

Bespoke Decorative Features

Luxury is all about the details—stone cladding, ambient LED lighting, or smoked glass panels all enhance the wow factor.

Safety Features

For homes with children or pets, a safety guard ensures style and security go hand in hand.

Why Cutting Costs Can Cost You More

Tempted by a bargain? Think twice. Many cheaper bioethanol fires aren’t EN16647-compliant, which could mean they don’t meet UK safety regulations.

What’s the risk?

Your home insurance may not cover fire damage.
Low-quality materials can pose safety hazards.
Inferior craftsmanship won’t deliver the luxury finish you expect.

Brands like EcoSmart meet EN16647 standards, offering rigorous safety testing and premium craftsmanship. When you invest in quality, you invest in peace of mind.

The Investment Breakdown: What You’re Paying For

DIY Installation Costs

Fireplace Cost

Premium EN16647-compliant bioethanol fires start at £2,000, with high-end models exceeding this.

Basic Tools & Materials

Mounting brackets, fire-resistant boards, and tools add an extra £50–£150.

Professional Installation Costs

Installer's Fees

Expect labour costs of £1,500+ for built-in models, especially for a custom media wall setup.

Additional Materials

Luxury finishes, reinforced structures, or hidden wiring could add £100–£500+.

Hidden Costs

Structural modifications, last-minute design changes, or upgrading materials could increase your final bill. A contingency budget avoids surprises.

How to Hire the Right Professional

Finding a Reputable Installer

Where to Look

Checkatrade, Rated People, and MyBuilder list vetted installers.
Fireplace retailers often work with trusted professionals.

Choosing the Best

Look for five-star reviews, verified experience, and full insurance coverage.

Why a Bioethanol Fire is the Ultimate Upgrade

If you’re looking to elevate your home, a bioethanol fire is a statement of taste, ambition, and sophistication.

By understanding costs, installation, and compliance, you can confidently choose a fire that reflects your lifestyle and aesthetic. Invest wisely—because luxury is never an accident.